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A Meeting of the Minds
March 07, 2016
Next month marks a unique meeting of the minds—minds that run some of the most prestigious in-house agencies in the country, assembling for a national summit of in-house agency leaders.
Hosted by The Coca-Cola Company on April 21 in Atlanta, the IHAF Leadership Summit centers on what in-house …
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What’s In A Name?
July 20, 2015
Consider yourself lucky if you work for an internal agency these days. Based on a 2013 report by the Association of National Advertisers (ANA), the penetration of in-house teams has grown from 42% to 58% in five years. And the trend continues. In fact, more and more companies are reaping the …
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